BBA IN MARKETING



PROGRAMME STRUCTURE

The course is designed to provide students with a competitive advantage be developing the required knowledge for the relevant field and at the same time relevant managerial skills are taught, needed for success in the 21st century. A Bachelor of Business Administration Degree in Marketing is a four Year programme structured on a semester, each module is allocated credits which equates to the total number of learning hours per week.

  • CERTIFICATE IN MARKETING
  • DURATION 1 YEAR
  • SEMESTER 1

    1. Business Communication
    2. Introduction to Psychology
    3. Principles of Business Administration
    4. Principles of Marketing
    5. Introduction to Computing and Information Processing
  • SEMESTER 2

    1. Statistics for Business
    2. Customer Service Principles
    3. Principles of Accounting
    4. Selling and Sales Management
  • OUTCOMES

    * Organizational structure and implication of the changes in management of people and entities.
    * To deal with various aspects of the personnel and Marketing Management.
    * Knowledge and understanding.
    * Intellectual Skills.
    * Professional Skills.
    * General & Transferrable Skills.
  • NOTE

    1. After successful completion, the student will be awarded Certificate in Accounting & Finance.
    2. Exams fees are separate from course fee and have to be paid according to deadlines given.
    3. Deposit should be paid before the commencement date. All installment fees should be cleared before the final exam.
    4. Exam fees & tuition fees are subject to change anytime.
    5. ID card fee and GIPS registration fees are paid separately.
  • DIPLOMA IN MARKETING
  • DURATION 1 YEAR
  • SEMESTER 1

    1. Marketing Communications
    2. Consumer Behavior
    3. Principles of Economics
    4. Supply Chain Management
  • SEMESTER 2

    1. Business Law
    2. Business Ethics and Corporate Governance
    3. Services Marketing
    4. Customer Relationship Management (CRM)
  • OUTCOMES

    * Demonstrate the knowledge of development of management and policy appreciation, scientific management & classical approach to organizational performance.
    * To implement organization processes communication and better use of resources.
    * Knowledge and understanding.
    * Intellectual Skills.
    * Professional Skills.
    * General & Transferrable Skills.
  • NOTE

    1. After successful completion the student will be awarded Diploma in Accounting & Finance.
    2. Exams fees are separate from course fee and have to be paid according to deadlines given.
    3. Deposit should be paid before the commencement date. All installment fees should be cleared before the final exam.
    4. Exam fees & tuition fees are subject to change anytime.
    5. ID card fee and GIPS registration fees are paid separately.
  • ADVANCED DIPLOMA IN MARKETING
  • DURATION 1 YEAR
  • SEMESTER 1

    1. Advertising
    2. Pricing
    3. Principles of Human Resources
    4. Project Management/ Management Information Systems
    5. Retail Marketing
  • SEMESTER 2

    1. Marketing Research
    2. Brand Management
    3. Sales Force management/ Business to Business (B2B) marketing
    4. Operations Management
    5. Marketing Strategy
  • OUTCOMES

    * To assess the determinants of group.
    * Cohesion, performance, and development.
    * To understand the concept of teamwork, assessment of team spirit and effectiveness.
    * To understand the importance of workgroups and management policy performance.
    * Knowledge and understanding.
    * Intellectual Skills.
  • NOTE

    1. After successful completion the student will be awarded Advanced Diploma in Accounting & Finance.
    2. Exams fees are separate from course fee and have to be paid according to deadlines given.
    3. Deposit should be paid before the commencement date. All installment fees should be cleared before the final exam.
    4. Exam fees & tuition fees are subject to change anytime.
    5. ID card fee and GIPS registration fees are paid separately.
  • BBA IN MARKETING
  • DURATION 1 YEAR
  • SEMESTER 1

    1. International Business
    2. International Marketing
    3. Strategic Management
    4. E- Business
  • SEMESTER 2

    1. Dissertation
    2. Industrial Attachment
  • OUTCOMES

    * To assess the determinants of group.
    * Cohesion, performance, and development.
    * To understand the concept of teamwork, assessment of team spirit and effectiveness.
    * To understand the importance of workgroups and management policy performance.
    * Knowledge and understanding.
    * Intellectual Skills.
    * Professional Skills.
    * General & Transferrable Skills.
  • NOTE

    1. After successful completion the student will be awarded BBA in Strategic Management.
    2. Exams fees are separate from course fee and have to be paid according to deadlines given.
    3. Deposit should be paid before the commencement date. All installment fees should be cleared before the final exam.
    4. Exam fees & tuition fees are subject to change anytime.
    5. ID card fee and GIPS registration fees are paid separately.

 



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